Monday, March 9, 2009

When the Chips are Down

When the Chips are Down | 5"x7" | oil on hardboard

There are several flavors of Doritos these days, but my favorite is still Nacho Cheese. My wife's famous taco salad is the main reason we buy these, since we try to limit the junk food in our cupboards. I picked the empty bag up off the kitchen counter and was ready to throw it in the trash, when I was struck by the colorful shiny bag of reds and golds.

Maybe it's because I'm a graphic artist, but I love good packaging. I think when most people go to the grocery store they look at the food choices. I look at the color, fonts and design of the labels and boxes.

I like the contrast between the bright red sunlit side of the bag and the deep cooler colors on the dark side.

An empty Doritos bag and an economy in recession inspired the title.

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1 comment:

  1. I have been inspired to make great designs after looking at the layouts on the boxes in the cereal aisle at the local grocery store. Nice painting John.